Now Open: Nordstrom Rack in Union Square

Manhattan got its first taste of Nordstrom today in the form of off-price outlet Rack in Union Square. Doors opened at 9AM sharp to a well stocked sub-level store manned by an army of smiling sales clerks.

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A bustling morning in Union Square gets set to welcome its newest storefront with a line about 50 strong -- the leaders arrived at 7:30AM to wait.
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Cheerful security men handed out Starbucks coffee to those waiting in line. They even had creamer and milk.
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Early crowds filled the store, and during the first hours of its life everything was orderly and full. We saw lots of MIlly and Diane von Furstenberg.
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There seemed to be just as many staffers on-duty as there were shoppers.
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Accessories carve out their own significant corner, and the apothecary next door carries Sephora-esque brands from Philosophy to Too Faced.
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For lovers of Rebecca Minkoff bags, there's a special section devoted to the designer's signature hardware-embellished satchesl on a prominent rack.
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Missoni scarves hung among pashmina offerings, priced from $10-$40.
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Nordstrom's forte is shoes, and the new Rack delivers with an entire half of the floor devoted to designer and contemporary shoes of all types. We spotted DVF, Steve Madden, Bruno Magli, Cole Haan, Badgley Mischka and more.
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