Kicking off Thursday, June 24, and running through Labor Day, a series of A-list designers will put dozens of mannequins wearing A-list designer duds on display smack in the middle of the Fashion District in an event dubbed "Sidewalk Catwalk."
The designers included in the massive display of 32 local talents include Jason Wu, Tommy Hilfiger (who apparently created a Pop Art-ish American flag mannequin), Michael Kors, Diane von Furstenberg, Isaac Mizrahi, Norma Kamali, and Kenneth Cole, and the fashionable ensembles will be open to the viewing public on the (still relatively new) pedestrian plazas along Broadway between Herald Square and Times Square. Betsey Johnson's model, according to WWD, will involve flowers and greenery that she joked she'd be willing to send an intern to replace if anyone stole them.
To further stress the idea that the whole public art event is really a celebration of the Fashion District itself, the designers will use materials from the area -- from fabric to notions -- to construct the ensembles, according to Crain's.
In a statement, Fern Mallis (a chairperson for the project, in addition to being the senior vice president of IMG Fashion) said that the "groundbreaking, outdoor, public runway is destined to become New York City's major tourist attraction this summer." Considering the location and the spectacle, we just might agree.