Style-savvy athletes are often left wanting when it comes to sports gear. Sure, there's Stella McCartney for Adidas and Ralph Lauren's RLX collection, but what to do if you don't like parachute jackets or exposed zippers?
The answer, at least for fashionable beach bums, is Pret-a-Surf, an NYC label catering to serious surf babes who don't want to sacrifice style for function. Featuring color-blocked one pieces with strappy backs, floral boardshorts, rash guards, polka-dot bikinis and slouchy terrycloth rompers, designers Karen Mulligan and Jillian Demling have made a collection that brings runway-worthy design to the shoreline. And now that they've hit the racks at Opening Ceremony, it's likely that you'll see Pret-a-Surf pieces on city sidewalks, too.
Mulligan and Demling told Style.com that they hope to expand Pret-a-Surf to include apparel for snowboarders, skiiers, golfers and tennis players, explaining that "basically, our goal is to outfit any girl who plays sports and wants to look good." Considering we can't think of any athletes who don't want to look good, this sounds like a pretty solid business strategy.