Every story is a local story. With that in mind the NBCUniversal Owned Television Stations recently launched LX, a digital news brand designed to bring meaningful local stories to a national audience.
LX, or Local X, stands for the exponential possibilities of storytelling in our communities. The goal is to redefine local news, by focusing on the story rather than the headlines. LX storytellers are passionate and engaged with a mission to inform and inspire. LX stories are visually rich and focus on depth and context, the kind of stories that can make everyone feel connected and encouraged to shape the world around them.
What does that mean for you... the reader? Well, take the story of Khadjou Sambe. The 23-year-old Senegal native first picked up a surfboard when 14, but quickly found she was the only woman to take to the waves in her hometown of Dakar. In Sambe's patriarchal society women simply didn't surf. So she spent much of her teenage years surfing alongside male family members.
"My brothers, my uncles, my cousins. They all surf all the time. All I see are men," Sambe says.
Then, perhaps by fate, Sambe came to the attention of U.S. surf coach Rhonda Harper. Concerned with the lack of black female involvement in the sport Harper founded Black Girls Surf in 2014. She came across Sambe online in 2016 while looking at photos of surfers in Dakar and found Sambe was looking to travel outside of Senegal to connect with other female pro surfers. The two connected and today Sambe lives in Northern California, training every day in hopes of going pro and representing her country at the Tokyo 2020 Olympics.
She also hopes to inspire a new generation of Senegalese girls to surf.
Or... there's LX storyteller Bianca Graulau, who challenged herself to not waste not want not... food that is. After bemoaning the amount of food that routinely went to waste in her refrigerator Graulau went dumpster diving with Rob Greenfield, who has gone months eating exclusively from the food he finds in garbage bins. After seeing the problem went much further than the amount of food she personally wastes, Graulau challenged herself not waste any food for a week.
"I wasted approximately $30 worth of food," Graulau says after purging through the rotting food in her fridge. "I'd like to say that's the first time something like that's happened, but it's not. I'm also not the only one that has this problem. The average American family wastes approximately $1,500 a year on food."
Find out what happens when Graulau literally puts her money where her mouth is.
These are just a sampling of the stories that will unfold on LX. LX news stories can be viewed on LX.com and on YouTube at NBCLX. Stories are also available across social media platforms @NBCLX. In April 2020, LX will debut as an over-the-air and streaming network with live programming.