See Doo.Ri’s New Collection for Macy’s Impulse

Doo-Ri Chung is the first New York designer tapped to create a lower-price collection for Macy's Impulse label, with a capsule set to hit stores in February.

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Macy's
Designer Doo-Ri Chung poses with models wearing her new collection for Macy's Impulse.
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Matteo Prandoni/BFAnyc.com
On Tuesday, Macy's unveiled its latest collaboration under its Impulse label with designer Doo-Ri Chung (of label Doo.Ri). Chung is the first New York designer to be featured as part of a series that has included Karl Lagerfeld, Giambattista Valli, and Matthew Williamson.
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While the launches in 2011 were announced quite far in advance, and feted with cocktail parties, the Doo.Ri collaboration was revealed about a week before the preview, and the launch was a more low-key affair -- offering lunchtime snacks. (Here, designer Doo-Ri Chung and Macy's fashion director, Nicole Fischelis.)
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The collection took about a year to put together, and Chung told us that the collection was really meant to mimic her main line. "When I sketched, I really sketched as if I was designing my own line. And the luxury for me is that I didn't have to execute this collection." Here, a dramatic maxi dress, $89.
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For Chung, one of the most magical parts of the process was working with the department store's massive selection of fabrics, including a team solely devoted to turning around prints. "The fact that I can work with their fabric library and have a collection that comes out of nowhere is amazing. They have a CAD team where, if they change a print, somebody comes back 20 minutes later with this amazing print." A picnic-perfect printed dress, $69.
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The collection really does seem both wearable and reflective of Chung's relaxed, chic aesthetic. "They did an amazing job of taking my aesthetic and translating it to a larger audience," said Chung. Here, a draped tunic for $49.
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Matteo Prandoni/BFAnyc.com
Chung told us that the mood in her studio leading up to Fashion Week is frantic, but manageable. "Right now we have a rack and there's, like, five pieces on there. Somehow as it gets closer, it's amazing how exponentially it gets bigger and bigger and bigger. Somehow it all comes together … [with] a lot of Pepto Bismol and adrenaline."
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Cropped pants with a leather trim, $69.
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An wispy embellished tee, $59.
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A graphic printed dress, $79.
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A simple v-neck dress with a cinched waist, $89.
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A ladylike red dress with pockets and a subtle, wrinkled effect, $79.
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A graphic printed red jacket, $89.
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Equestrian-inspired slim pants, $69.
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A delicate tee with a squiggly design, $39.
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