ICB By Prabal Gurung Debuts on Digital Runway

Prabal Gurung skipped the Fashion Week mayhem for his ICB debut, and instead showed the collection via an invite-only digital runway show.

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A look from Prabal Gurung's debut fall collection for ICB.
Prabal Gurung skipped the runway for the debut of his International Concept Brand [ICB] debut, instead choosing to show the collection via a digital format. The online experience, hosted on PR firm KCD's Digital Fashion Shows platform, was invite-only.
Invited guests were able to view a pre-filmed runway show (that lasted six minutes), a behind-the-scenes interview with Gurung, and download images from the collection. In that interview, Gurung said: “The main thing about this particular format is to make the lives of the retailers and the editors easier. They’ve made my life easier through all of their support so I thought it was time for me to make their lives easier.”
As for the inspiration for the collection Gurung said: "I would say an inspiring combination of beauty, intelligence and a little sense of humor is what an ICB girl is all about."
A vivid chartreuse cape from Prabal Gurung's debut ICB collection.
In a lot of ways, the collection felt like Prabal Gurung light. There were digital prints, flirty cocktail dresses, and techniques that have become a trademark of Gurung like dip dying and laser cutting. Most look were punched up with tough accents like motorcycle jackets and hard-edged boots.
A bold, digital floral print is paired with a sporty-looking black jacket.
Gurung showed his aptitude for pitch-perfect tailoring in this first effort for ICB, setting the collection apart from his namesake line.
There were also some great outwear pieces trimmed in fur.
Suits in the collection were the sort that one could imagine real women wearing to the office.
The collection will sell exclusively at Barneys New York for fall. Kashiyama, which owns ICB (along with Jil Sander and J.Press) has not announced the prices for the collection, but they are expected to be much lower than Gurung's namesake line. Gurung said, "I didn't want to compromise on the quality, but I want people to buy this collection ... It's really affordable, it's affordable luxury."
Beyond the clothes, there was also digital backstage access to the hair and makeup looks in the collection, which had a downtown grittiness.
While there was no physical runway show to attend, this being fashion there was of course a requisite after-party. A packed house at Rose Bar at the Gramercy Park Hotel gathered to offer congratulations to Gurung.
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