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Victoria's Secret PINK to Launch First Stand-Alone Store in Soho

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Victoria's Secret PINK to Launch First Stand-Alone Store in Soho
Victoria's Secret
Victoria's Secret PINK to Launch First Stand-Alone Store in Soho

Victoria's Secret

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The corner of Broadway and Prince will be turning PINK on March 13, when the very first outpost of Victoria's Secret's youth-driven lifestyle diffusion line opens its doors.

The store's grand opening sure sounds like it'll be a good time -- Chanel Iman will be there, as will the prerequisite cupcake truck, and the first 250 customers will get a free PINK hearts NYC tank.

Most interestingly, the big premiere also marks the launch of a new Major League Baseball Collection that includes a series of Yankees and Mets fan looks -- all with a PINK spin, of course. We're not sure how we feel about the sporting line just yet -- a T-shirt that reads "I Kiss Only Mets Fans" strikes us as mildly troublesome since we'd actually consider ourselves fans, not just gals who'd kiss other fans -- but we'd imagine the brand's success thus far in the lifestyle market was a huge factor in Victoria's Secret's decision to give the PINK line its own shot in Soho, arguably the city's biggest retail arena.

PINK opens March 13 at 10AM at 565 Broadway in Soho.



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