Snowstorms Won't Keep Shoppers From Rodarte for Target

The Rodarte for Target collection officially launched in Target stores nationwide (and online) early Sunday, and we braved the snow drifts to shop the wares with the most hardcore fans. Read on for sizing details, what's sold out, and what styles you haven't seen.

10 photos
The Thread
We were skeptical about the turnout at the 8AM Target on the morning of the Rodarte collection's launch, but we were seriously mistaken. A fleet of dedicated shoppers turned up right on time, some even filling shopping carts full of the entire collection. And rightly so -- by noon ET, the most popular pieces in the line were completely sold out online.
NBC 5 News
A view of the Rodarte collection's full display area, which wasn't quite set up when we all arrived (it was, after all, a seriously snowy morning and no doubt the store was having a slow start).
The Thread
Shoppers waded through the racks gathering tons of styles in a slew of sizes to try on. As salespeople came in with new racks of merchandise, some shoppers accosted the moving racks before the salespeople even had a chance to get them into the display.
The Thread
One of the most popular pieces -- as predicted -- was the mustard-yellow lace cardigans ($29.99), which by noon ET had already sold out online (as well as the other colors -- peach and black).
Another of the most popular pieces, the leopard print dress, is quite short, but every woman in the store took one home anyway. Brilliant design detail: The bows down the back, that snap to the side to allow for a zipper up the back. (Bad news, friends, it's now completely sold out online.)
The Thread
The striped tops were surprisingly popular -- relatively simple tees in blue-and-white stripes, they were only $16.99 and by noon ET had also completely sold out online.
The Thread
No one could find the coveted accessories -- like the leopard bow belt and the black lace tights -- until they were finally located ... in a semi-abandoned shopping cart near the accessories section. They were immediately snapped up.
The Thread
We spotted several pieces in the store that we hadn't spotted in any of the look books -- namely, this leopard-print jacket (quite substantial in person) for $79.99.
The Thread
There were also several pieces in a peachy floral pattern that we'd never seen -- from bathing suits (in December!) to this flowery raincoat and dressing gown-inspired dress.
There are definitely some styles we couldn't find in the store. This sequin leopard print dress ($44.99) was available online, but not in the store, and the sequin ribcage dress was nowhere to be found either in-store or on Target's website.
Contact Us