Preview: Super-Bright Spring at ASOS

ASOS' line-up of sophisticated spring gear encompassed all our favorite new trends.

11 photos
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Catherine Blair Pfander
UK retailer ASOS has staked out a unique corner in the fast-fashion market: not quite so big or comprehensive as TopShop nor as expensive as J.Crew, the brand has become a dependable source of smart, well-made trend pieces that won't break the bank. We pawed through their new spring gear last night in an airy Chelsea studio, and left feeling extra-eager for spring.
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Catherine Blair Pfander
UK retailer ASOS has staked out a unique corner in the fast-fashion market: not quite so big or comprehensive as Topshop nor as expensive as J.Crew, the brand has become a dependable source of smart, well-made trend pieces that won't break the bank. We pawed through their new spring gear last night in an airy Chelsea studio, and left feeling quite eager for spring.
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Catherine Blair Pfander
Like any mass fashion brand, ASOS doesn't do a single collection per season, but executes a wide variety of small concepts at a range of price points. Here, a look from "Mex-Tex," a brightly-colored collection with South American-inspired detailing.
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Catherine Blair Pfander
Sleeker, sportier looks were in ample supply in "Neo-Circuit," a small collection featuring pseudo-athletic silhouettes and high-tech materials.
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Catherine Blair Pfander
The dress, a brand representative explained to us, continues to be ASOS' most in-demand category. Here, a funky printed piece from "ASOS Whites."
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Catherine Blair Pfander
ASOS Whites is meant to be the slightly more adult and sophisticated take on the younger brand concepts (almost all of which, we noticed, featured at least one pair of hot pants).
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Catherine Blair Pfander
Bold garden-party looks like this sleeveless print dress can be found in the "Salon" collection, a summer-only group that the brand produces just once a year. We appreciated the subtle updates to traditionally "pretty" prints, like the ombre fade on this daisy dress.
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Catherine Blair Pfander
As always, the brand's accessories continue to be a major highlight of the collection. Here, a pair of lilac sneakers with violet laces.
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Catherine Blair Pfander
The "ASOS Africa" collection, made in partnership with Suko, employs African craftswomen to create playful, printed pieces, some of which are inspired by traditional African textiles, while others are slightly more "cheeky" (case in point: these booty-baring hot pants).
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Getty Images
For spring, ASOS emphasized the "flatform" in a plethora of colors and textures. Beware, New Yorkers: These babies are not cobblestone appropriate.
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Getty Images
Some funky colored-glass sunglasses and statement neck wear with cool, lucite accents rounded out the spring/summer offering.
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