Mwah!
Competitors will be planting one right on the kisser at New York's Grand Central Terminal.
Costumed finalists at Friday's kiss-off will re-enact scenes from the movies "Titanic," "Gone With the Wind" and "Back to the Future."
The most inspired smoochers will win a free trip to Las Vegas.
The event is a promotion for -- you guessed it -- a movie rental company.
Copyright AP - Associated Press
