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Kleinfeld's Going After Grooms



    Weddings are all about the bride. But now the groom is getting some attention. 

    After 69 years of catering to the brides only, famed bridal salon Kleinfeld is offering hand-made custom suits and tuxes to the bride's oft-neglected counterpart. A few weeks ago, Kleinfeld opened a men's shop, Kleinfeld Men, beneath its Chelsea bridal salon.

    Why the wait?

    “When we were in Bay Ridge, the brides schlepped from all over the country. We weren’t convinced that men would,” owner Ronald Rothstein told the New York Times.

    The new boutique is headed by Frank Jedda who founded the men's store Frank Stella, which he sold in 1996. Jedda collaborated with Kleinfeld creative director, Jacques Vigneault, to curate an array of morning coats, resort suits, shirt collars, and ties.

    Along with the clothes, the guys get guidance. Jekka intent on setting them straight on the etiquette of what to wear and when. Tuxes at noon? A no-no.

    Rothstein has hopes grooms will be so pleased, they'll commission Kleinfeld suits for work too. Perhaps, assuming they didn't spend all their cash on the big bash, as a custom suit starts at $1,200.