"The 20" to Highlight Influential Twitterers

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    NEWSLETTERS

    NBC Local Media announced Monday a new program to integrate the most influential local Twitterers into its city web sites and news broadcasts.

    NBC plans to identify the top 20 Twitterers in the 10 markets where NBC owns a local television station.  Those people will be invited to discuss hot topics that are trending in the city, and be featured in on-air segments and across NBC's other local media properties. 

    "The 20" will launch in January in New York, San Diego, and Washington, D.C., and then expand to NBC's seven other owned-and-operated stations later in the year.

    "In the age of social media, 'voice' is democratizing, with fresh new perspectives about important issues facing local communities," said Greg Scholl, president of NBC Local Integrated Media. "'The 20' will connect these relevant new voices with NBC's local broadcast and online audiences to facilitate discussion and debate, and help shape local media coverage."

    "The 20" will focus on local issues including politics, sports, dining, fashion, culture, education and crime. The new program was highlighted in the Washington Post's The TV Column and Media Bistro's WebNewser.