Rock is Dead: Hall of Fame Annex to Close

Maybe the $26 admission fee had something to do with it

By Michael Clancy
|  Friday, Dec 4, 2009  |  Updated 11:45 AM EDT
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Rock is Dead: Hall of Fame Annex to Close

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Darryl 'DMC' McDaniels attends the grand opening of the Rock and Roll Hall of Fame ANNEX last December.

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Life fast, die young.  How very rock and roll.  The barely year-old New York City annex to Cleveland's Rock and Roll Hall of Fame and Museum will shut down Jan. 3.  Maybe the outrageous cost of entry hastened its demise.

A news release issued Thursday by S2BN Entertainment, a partner in the venture, gave no reason for the closing.

Rock hall CEO Terry Stewart tells The Plain Dealer newspaper in Cleveland the decision was made by corporate partners who had backed the $10 million annex in downtown Manhattan.

Backers had hoped to attract up to a half-million visitors annually but have not said what attendance was.  It couldn't have been very good. And no wonder.  The admission to the Soho annex was a whopping $26 -- more than MoMA, the Met, the Whitney and Guggenheim.

Messages were left Friday for S2BN Entertainment and rock hall officials were not returned.

The collection displayed at the annex includes Bruce Springsteen's 1957 Chevy. The rock hall says some of the artifacts could become part of a traveling show.

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