The inside line on New York fashion
This Season, Lagerfeld Chooses Web Over Runway
advertisement
Reportedly, Karl Lagerfeld's Tuesday announcement that his next collection will debut on the web -- and not on a Parisian runway -- shouldn't have come as much of a surprise.
“I wanted this for a long time,” Lagerfeld told WWD. “I prefer to work in another way. I can’t compete with Chanel. I don’t want to be the poor child of myself. This has been my vision for years.”
Lagerfeld, who was scheduled to show on October 3, announced that he'll debut a mass-friendlier, ready-to-wear line that will be shown (and sold) primarily online. The majority of the line will be womenswear.
He's no stranger to mass-market deliveries: In 2004, his 30-piece H&M collection sold out within hours of it's debut.
“It will be something affordable for lots of people,” he explained, adding the collection will cover sportswear, jeans, “everything,” said Lagerfeld.
news
Tri-State Braces for Severe Weather- 13 TGI Fridays in New Jersey Accused of Faking Premium Liquor
- Drone Strikes Kill Four U.S. Citizens Since 2009: Holder
- Mourners Say Farewell to Hofstra Student Shot by Police
- Father Goose Protects Rooftop Nest, Attacks Passersby
- Fall Leaves 2 Workers Dangling from NY Bridge