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This Season, Lagerfeld Chooses Web Over Runway

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This Season, Lagerfeld Chooses Web Over Runway

Reportedly, Karl Lagerfeld's Tuesday announcement that his next collection will debut on the web -- and not on a Parisian runway -- shouldn't have come as much of a surprise.

“I wanted this for a long time,” Lagerfeld told WWD. “I prefer to work in another way. I can’t compete with Chanel. I don’t want to be the poor child of myself. This has been my vision for years.”

Lagerfeld, who was scheduled to show on October 3, announced that he'll debut a mass-friendlier, ready-to-wear line that will be shown (and sold) primarily online. The majority of the line will be womenswear.

He's no stranger to mass-market deliveries: In 2004, his 30-piece H&M collection sold out within hours of it's debut.

“It will be something affordable for lots of people,” he explained, adding the collection will cover sportswear, jeans, “everything,” said Lagerfeld.

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