One Brave Soul Takes Fashion Online

Matthew Siskin shows the style set how to get down and digital.'s iPhone app for Fashion Week notwithstanding, your run-of-the-mill fashionista isn't what you'd call "Web-savvy." With all this talk of cut-backs at Conde Nast and in print advertising, the style set are being pushed into a web world that they haven't always embraced (anyone else remember Anna Wintour's challenge to her staff to come up with a prettier-sounding word for "blog"?).

Enter: Matthew Siskin, recently profiled in T Magazine's "The Moment Blog". Touted as "Fashion's Web Master," Siskin has been entrusted with the task of taking the complex aesthetics of fashion-forward clients like Chris Benz, Wren, Obedient Sons & Daughters, and Lorick and creating online experiences. Jordan Hruska rightly points out that it's a challenging job "translating designers' often intimate vocabulary to the Internet"—we'd imagine not only because designers are so often hesitant to define their own ideas and inspirations, but also because, er, they can be a little diva-ish. So if Matthew Siskin can get fashion's brightest digitized, perhaps there's hope to get the establishment on board with pixels as well?

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