Beauty and the Forever 21 Beast


Today's WWD reports that Forever 21 will be dipping their toes into the beauty and home markets this year.

This obviously leads us to wonder if beauty companies will soon be faced with the same copycat troubles that have plagued fashion designers. There have recently been lawsuits settled in Europe over the copying of fragrances and their packaging.

And it is in the packaging that we foresee some trouble ahead for the beauty bigs. As with designers, we have even greater concern for the smaller, niche brands who often come up with the cutest and most innovative packaging —and are the most financially affected by knock-offs.

Sponsored Topics: Fashion design - Fashion - Business - Forever 21 - Design

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