“Stranger Things” fans in New York City, get ready for a real-life supernatural experience. The Upside Down is coming to Times Square.
Netflix announced Wednesday that it will open its first-ever pop-up shop Saturday on Stranger Things Day, giving fans an immersive experience full of mystery, friendship, and of course, 80s nostalgia.
The pop-up store, located on the NW corner of 42nd Street and 7th Ave, will allow fans to explore the “Stranger Things” universe, interact with some of the show’s characters, and take a piece of the show home.
Fans will be able to step into some of show’s most iconic locations, meet face-to-face with a Demogorgon, snap photos at the Snowball Dance and Joyce’s house in Hawkins, shop at the Starcourt Mall, avoid the Rift in the Russian Lab, and play games at the Palace Arcade.
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"We are always looking for new and innovative ways to let Stranger Things fans see themselves more in the show they love," Netflix’s Head of Experiences Greg Lombardo said in a press release.
The pop-up retail experience will feature "realistic" set recreations that will place fans in some of their favorite scenes from the show.
"This first-ever Stranger Things store sends them right into the heart of Hawkins, in a truly immersive retail experience, totally stoked with 80’s vibes and the chance to take home a piece of their favorite show with unique merchandise that isn't available anywhere else,” Lombardo said.
Fans will be able to pick up exclusive memorabilia including General Mills Stranger Things Cereal – packaged in original boxes from the 80’s with interactive features on the back – a wide variety of collectible Bandai action figures including a number of 16” Demogorgons, and many other one-of-a-kind pieces of merchandise.
Tickets to the show’s pop-up experience are free and can be reserved here. Attendees will be required to wear face masks and adhere to local COVID-19 guidelines.
Another pop-up shop will also open in Los Angeles at The Americana at Brand.
Season four of the Emmy-nominated show is expected to be released on Netflix in 2022.