Beyonce "Heats" Up Macy's Herald Square

By Mariel Smith
|  Thursday, Feb 4, 2010  |  Updated 3:37 PM EDT
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Beyonce at Heat Fragrance Launch

Getty Images

NEW YORK - FEBRUARY 03: Grammy winning recording artist Beyonce launches her new fragrance ''Heat'' at Macy's Herald Square on February 3, 2010 in New York City. (Photo by Jemal Countess/Getty Images)

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Five hundred loyal Beyoncé Knowles fans waited in the freezing temperatures in Macy's Herald Square Wednesday to get a whiff of the pop superstar's debut fragrance, appropriately titled "Heat."

The "Single Ladies" singer had every reason to smile as she beamed on stage at the department store wearing a leggy navy dress and red peep-toe pumps.

Just off the heels of winning a record six Grammy awards on Sunday, the most for a female artist in one night, Knowles' perfume venture is looking to a set a record of its own.

Woman's Wear Daily reported that with the fragrance priced at a steep $122 per set, Macy's made approximately $60,000 in its first day's sales, alone.

The site also said Knowles celebrated the perfume launch on Tuesday night at a private Union Square residence, alongside her husband rapper-entrepreneur  "Jay-Z", Usher, former Destiny Child's group member Michelle Williams, and others.

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