Yves Saint Laurent
On Sunday, September 12, Yves Saint Laurent staffers will take to the streets of NYC to distribute its "manifesto" or 32-page ad campaign booklet. The first 2,000 will come inside a rad tote screen-printed with a photo of Christy Turlington doing a handstand in head-to-toe leather.
This year's bag, designed by creative director Stefano Pilati, will also be handed out to lucky passers-by in London, Paris, Tokyo, Milan, Hong Kong and Seoul. As for NYC, past years have seen ambassadors infiltrating Union Square, Soho and Times Square, so it may be wise to head towards those 'hoods come Sunday morning if you want to snag one.