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Tory Burch's Denim Boost

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    NEWSLETTERS

    Citing denim as one of her customer's most important wardrobe staple, Tory Burch is planning to add a number of denim styles and integrate it into the core of her collections.

    In addition to the brand's standard slim and bootcut jeans styles, Tory Burch will soon feature denim leggings, hand-painted and printed denim, tailored jackets, stretch corduroy and washable leather (can't wait to hear more about that).  Constructed from about 50 percent Japanese denim, the line's prices will range between $165 to $250 for bottoms and $295 to $425 for tops.  

    Besides simply offering more cut options in jeans, the new denim will feature exciting Burch-esque flair like painted-on metallics, mixed-media bottoms in denim and canvas, embroidery and hand-weathered holes.

    Burch is right: Her casual-chic shopper likely wears jeans a lot (if not all the time), so we're expecting the denim to meet the expectations it'll help significantly grow the business.