As if we needed another reason to head on over to the Madewell store in Soho.
Tonight's cocktailed, DJ'd Denim After Dark series event features a philanthropic twist on the usual 20 percent jeans discount. Bring in any pair of new or gently worn shoes (which they'll donate to worldwide footwear charity Soles4Souls) and you'll get 20 percent off of their summer-lovin' Bensimon sneakers -- regularly $55 -- too. Like we said. As if we needed a reason...
Madewell Denim After Dark
486 Broadway (at Broome Street): Tonight, 7-9pm.