In addition to lending her infamous pout to store openings, public appearances and ad campaigns, the pint-size actress will blog and answer eyewear questions for the website, www.sunglasshut.com, under her official title as Style Director. “I was very flattered when Sunglass Hut approached me to do this,” Bilson told WWD. "I can't say what makes me a good style adviser for them, but I am a huge sunglasses addict. I don’t leave the house without [a pair]."
The move makes sense insofar as Bilson has become almost as well-known for her retro-looking Ray Bans as for her downtown LA style. According to Fabio d’Angelantonio, chief executive officer of Sunglass Hut, Bilson was chosen because the company "wanted a symbol of our philosophy, somebody who's familiar and relevant to our target [consumer], but at the same time was herself sunglasses obsessed." Bilson is slated to shoot her first Sunglass Hut campaign next month, and will open new stores in London and New York this week.