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Macy's Signs Kenneth Cole Menswear Exclusive

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Macy's Signs Kenneth Cole Menswear Exclusive
WWD
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Macy's continues full steam ahead with exclusive designer partnerships- this time, with Kenneth Cole Reaction menswear.

As of September 2010, Macy's will be the only department store to carry a new capsule collection of Kenneth Cole Reaction men's sportswear.  The line includes tees, woven shirts and denim and will retail between $28-$69.50, plus jackets going for $150.  Scant details on a marketing campaign offer up a gist of the young-and-modern variety with flashy graphics and "state-of-the-art" cool stuff abounding in in-store boutiques.

Reps at Macy's cited a hole in the menswear market as motivation for the new collection, while Kenneth Cole peeps are excited to join the ranks of the large retailer's successful designer partnerships. 

Related Topics capsules, department stores
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