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Lanvin Set to Launch "Superluxury" Line for Kids

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Lanvin Set to Launch "Superluxury" Line for Kids

Lanvin, Getty

For the little girl whose OshKosh B'gosh play clothes just aren't cutting it any longer, here's a bit of good news: Lanvin is planning to introduce a 25-piece collection for children ages 4-10 in mid-June (just in time for a five-star summer camp, we imagine).

According to WWD, Lanvin's new kids' line is quite unabashedly rich: They actually describe the approach as "superluxury," comprised of designer Alber Elbaz's signature dresses, T-shirts, coats, sweaters, and accessories, all rendered in fabrics costing as much as 10 times the norm for children's clothing. The goods will be distributed on a limited basis, but will be on offer at the New York flagship.

The addition of kids to the Lanvin mix is by no means random. As it happens, Lanvin started as a children's department in 1909, when, according to the company website, founder Jeanne Lanvin started "sewing to dazzle her daughter." Another interesting bit of trivia: The house logo actually depicts a mother and child.

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