After a series of large closings that included the Samsung Experience store and Borders, the Shops at Columbus Circle is bringing in some fashion-forward new residents. Building on recent additions like a J.Crew menswear shop at Kate Middleton-favorite L.K. Bennett, the midtown mall has lured new tenants like C. Wonder, which plans to open an 8,000-square foot space in September, and now, H&M.
According to WWD, the new H&M store at the Shops at Columbus Circle promises to be seriously big, with two levels and 21,000 square feet of space, with an opening date set for this fall.
The new store will be both H&M's first on the Upper West Side, as well as its first with a designated men's store that even boasts its own entrance.
Related Urban CEO Kenneth Himmel told WWD that the company was looking to keep the mix at Columbus Circle varied, with luxury on the lower floors and more affordable retailers on the upper levels. Comparing the mall itself to Fifth Avenue, Himmel says, "There's Louis Vuitton, Cartier, Fendi, Prada, Uniqlo, Abercrombie & Fitch and H&M. It's a very democratic process today. I look at our zoning process that way."
The moves certainly make sense -- especially in the context of creating a draw for shoppers who aren't necessarily shopping along that stretch of midtown anyway -- and if H&M's designer collaborations continue to be as blockbuster as they have been over the past couple of years, we're willing to bet that shoppers will happily flock to a new stretch of the city to wait in line for the wares.