After a Soho opening in October, Chris Burch's C. Wonder concept has been getting quite a bit of press, some positive -- highlighting the shop's colorful housewares and cheery accessories, all at surprisingly affordable prices -- and some a bit less enchanting. Burch's ex-wife, Tory Burch, reportedly has taken issue with the similarity between his new retail concept and her own brand. (Chris Burch was an early investor in Tory Burch's business, and remains co-chairperson of the company.)
Now, WWD is reporting that the brand is looking to expand in a major way by opening a massive 8,000-square-foot flagship at the Shops at Columbus Circle at Time Warner Center in September. The retailer will take over a portion of the space vacated by Barnes & Noble. According to C. Wonder's president, the store will be a blockbuster addition to the area:
"The Upper West Side doesn’t have anything like this,” said Amy Shecter, president of C. Wonder. “We intend to immerse ourselves in the community and build relationships with the yummy mummies in the neighborhood. The SoHo store is exceeding our expectations. We have greater brand awareness and more brand recognition now. The Time Warner store has opportunity to exceed our expectations right from the start."
Columbus Circle has already gotten an exciting new tentant recently in the form of the new J.Crew men's store, which bodes well for the retail landscape of the area overall.