Thread | NY
The inside line on New York fashion

French Connection and Sears Announce Partnered Label

Email
|
Print

    NEWSLETTERS

    Sears

    Next March, French Connection fans will have a new store outlet for getting their French Connection fix. The British-based retailer is partnering with Sears to launch a forthcoming label, UK Style by French Connection [PR Newswire].

    The in-store, branded concept -- which will start with contemporary men's, women's, and kids' apparel and eventually encompass accessories and home goods -- will retail across 500 locations and online at Sears.com. Prices will be lower than French Connection's usual fare. Among the listings: Floral leggings and striped tanks form $9.90; sequined and animal-print shifts from $29.90, and men's denim starting at $24.90.

    The collaboration marks an impressive showing on Sears' part to stay relevant and on-trend within the contemporary retail scene. Given its wholesome image though, it's not likely that we'll be seeing many FCUK-emblazoned shirts on display.