The Bronx Zoo is Letting You Name a Cockroach After Someone this Valentine's Day

If you are still searching for a last-minute Valentine’s Day gift, the Bronx Zoo may be able to help you send a message to that someone special (or not-so-special).

For $10 you can name a Madagascar hissing cockroach and send a digital certificate to the person of your choice.

The $10 donation will support the Wildlife Conservation Society, which has a mission of preserving the earth’s biodiversity.

The "Name a Roach" program started in 2011 and has resulted in former flames and current loves sharing their namesake with one of the most unavoidable insects in the city.

This romantic gesture is a gift sure to grab the attention of the recipient.

Whether or not the gift is out of love, the zoo promises "not to judge."

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