Chipotle to Add New Menu Items, Close Dozens of Stores - NBC New York

3 Ways Chipotle Mexican Grill Plans to Win Back Customers

CEO Brian Niccol is pulling from the same playbook he used when he led Taco Bell

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    Chipotle to Add New Menu Items, Close Dozens of Stores
    Scott Olson/Getty Images, File
    This Oct. 25, 2017, file photo shows diners eat at a Chipotle restaurant in Chicago.

    Chipotle Mexican Grill is launching a new campaign to win back customers by remaking the troubled burrito chain into a lifestyle brand, CNBC reported.

    New CEO Brian Niccol told investors Wednesday that he'd be closing up to 65 underperforming locations and will add a new menu, which may include a happy hour with $2 tacos and a late-night offering.

    He also said the company is speeding up mobile and online orders, as well as updating lighting and painting.

    Niccol is pulling from the same playbook he used when he led Taco Bell, where he added mobile ordering and payment and changed the slogan to "Live Mas."

    Clerk Pulls Out Machete on Would-Be Robber

    [NATL] Clerk Pulls Out Machete on Would-Be Robber

    A would-be robber armed with a knife had a surprise in store when an Alabama store clerk pulled out a machete in defense. The two's brief knife fight was caught on camera before the clerk runs out to damage the robber's car.

    According to police, suspect Seth Holcomb walked up to the counter to make a purchase. He leaves the store and then comes back in as if to make a second purchase. Then, he pulled out a knife at the counter. What he didn't expect was that the clerk would pull out a machete of his own.

    (Published Wednesday, March 20, 2019)