Next Thursday, just down the block from Topshop's grand opening, Madewell will host an evening of all things denim.
From 7 to 9 p.m., they're selling their new limited-edition jeans, hand-crafted by the company's designers. These specially distressed pairs are part of Madewell's fall 2009 line and otherwise won't be available until that collection hits stores this summer.
All jeans are $25 off at the store during this "Denim After Dark" event, plus get free hemming and custom embroidery with any jeans purchase. So go. We all know you're not getting Balmains anytime soon.
Madewell Soho, 486 Broadway, nr. Broome St.; 212-226-6954