Confirmed: Former BCBG President to Become Halston CEO (Updated)

ben malka bcbg max azria
Getty Images for Max Azria

In just a matter of days last week, the framework at Halston seemed to unravel, with equity stakeholder Harvey Weinstein and head designer Marios Schwab jumping ship on the heels of Sarah Jessica Parker's announcement she had ended her relationship with Halston just recently.

Then rumors began to spread that BCBG Max Azria president Ben Malka (pictured), was headed to Halston Heritage. According to a WWD report, Malka's potential appointment could mean a new creative director as well: Marie Mazelis has resigned as creative director at BCBG Max Azria after ten years with the brand.

While Mazelis refused to confirm or deny the rumors, telling WWD: "I haven't made a final decision yet," it seems Malka has. According to WWD, Malka is officially heading to Halston:

“I am very excited to join Halston. This is a wonderful opportunity and I look forward to defining a new era for this iconic brand,” said Malka. He will join the Halston board and become a substantial stakeholder in the company. His arrival also marks new funding for Halston in excess of $20 million and positions the company for growth, added a Halston spokeswoman.

Considering the brand won't be unveiling a Spring 2012 collection under the main line, and re-focusing energy on lower-price collection, Halston Heritage, the BCBG alum seems like an apt choice: Much like Halston Heritage, BCBG has a focus on a more relaxed brand of sexy appeal, with a heavy emphasis on cocktail dresses and shopper-friendly pieces. No doubt Halston is hoping Malka will bring the same retail savvy to Halston.

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