Having just signed a two-year contract to sponsor Mercedes-Benz Fashion Week, Maybelline is working hard for the money, gussying up faces at a record-busting nine shows. Models walking for Alexandre Hercovitch, Charlotte Ronson, Christian Cota, Custo Barcelona, DKNY, Michael Angel, RVCA x Erin Wasson, Tracy Reese, and VPL by Victoria Bartlett will be made up by L'Oreal USA's Maybelline brand.
You go, Maybelline- this seems to be a slightly better marketing move than a calendar (Really? A calendar?!), but what do we know?