Video Killed the Sale Button

netaporter and their video.jpg

If you frequent Net-a-Porter's "Newest Reductions" page as much as we do, then you might have noticed that their entire sale section recently disappeared (we're assuming it's been shipped over to the OutNet, but we'll see).

In its place? A new section dedicated to video content, including re-runs of the Spring 09 shows and commentary from Net-a-Porter's editors on how to wear the clothes, trends, and interviews with featured designers.

So far, we're considering this as an alternative to lunchtimes spent on YouTube.

Also on its way is Net-a-Porter's NOTES, their print mini-magazine that's been on a hiatus for a few seasons. Look for its revival, starting with Spring 09, in the post soon.

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