Rodarte: Lost in Translation

rodarte ad.jpg

Last year's big ad debut was Alexander McQueen.

After the Gucci Group owned company moved into the black, McQueen snagged red-headed model Alice Gibb to star in a series of ads donning his Girl in a Tree collection. Now, Rodarte's jumped on the ad bandwagon. Desperate times call for desperate measures - especially when you're hawking $3000 leather jackets and $18,000 summer dresses.

We're having trouble reconciling their breathtaking clothes with their dud of an ad. The photo shows a model from behind, wearing a backless dress with gloves and those diamond cut out leggings, stopping just short of the Nicholas Kirkwood shoes. "RODARTE"'s written across the top with a rainbow tint.

Unfortunately, it does nothing to convey the genius of the clothes - a genius we didn't totally comprehend until we got up close and personal with their Fall 09 line in Paris last week. Seeing and feeling their work in person made it easier to understand their price point, an experience one obviously can't convey in a print ad. But if the girls are going to start advertising, we refuse to believe this is the best they can come up with.

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