Elle's launching their own online video channel.
Apparently do it yourself or how to beauty videos are all the rage on YouTube and since Elle has an actual stable of beauty editors in house and an endless supply of experts on call they figured they'd tap into that market.
Emily Dougherty, Elle's beauty and fitness director, told WWD, “We want to incorporate as many parts of the Elle brand as possible on the Web."
So VideoStar - that's what they're calling it - will feature both amateur and professional makeup artists doing instructional videos for online viewers with loads of Cover Girl, probably, since they've signed on to sponsor for a year.
Great, between this and Modelinia's mini-movies we'll probably never get any work done again.
Sponsored Topics: YouTube - Video clip - Modelinia - Cover Girl - Shopping
