They'll make public appearances for Elizabeth and James and talk about it in the press, but when it comes to their $300 t-shirt line they didn't even advertise until this season and they refuse to let themselves be too publicly associated with it.
But the retailers who are determined to sell their line through this recession can't help but push a little bit of Olsen into the leather jackets and cotton tees. The Spring 09 editorial-like, giant size Barney's catalog was shot by Patrick Demarchelier and stars a string of current top models rocking head to toe runway looks.
On the last page Eniko wears The Row, with cleaned up Olsen hair, over-sized shades, perfectly chunky Louboutin platforms and for extra emphasis, a white paper coffee cup.
The twins might not want to be the face of The Row, they might want their clients to buy their line based on quality and design expertise, but Barneys knows it takes more than that to sell a $550 white v-neck.