A Sugar Rush…And Getting High in London


Despite it being fantastically over-exposed these days, we still are fans of Topshop—in particular, their designer colloborations.

Of course we love what Richard Nicol, Christopher Kane et al have done with them, but our fave capsule collection has always been that of Emma Cook, the ingenue British designer.

And it seems like Ms. Cook has a business head on her shoulders, along with her knack for design. As well as partnering with Topshop, she has hooked her wagon to Splenda, those fake sugar people, by creating a special edition bag for them that will have—you guessed it—a pocket especially designed to carry the new tablets called Sweet Minis.

It's not good enough to design these days, you have to come up with some kind of gimmick to get people to take notice.

Sponsored Topics: Christopher Kane - Topshop - Design - London - Splenda

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