Target Goes Photoshop-Free in New Swimsuit Campaign - NBC New York

Target Goes Photoshop-Free in New Swimsuit Campaign

The company launched #TargetSwim which celebrates positive body image and features real women of different body types

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    The models show off their authentic selves while rocking bikinis and swimsuits.

    This Summer, retail giant Target is going bold and embracing every body in its new swimsuit campaign.

    The company launched #TargetSwim which celebrates positive body image and features real women of different body types. But, what makes this campaign even more special is that the photos of the models are not photoshopped.

    The models show off their authentic selves while rocking bikinis and swimsuits. Dancer Megan Batoon, pro skateboarder Lizzie Armanto, model and body activist Denise Bidot and TV host and model Kamie Crawford flaunt their curvy bodies.

    “Target shows women of all shapes, sizes and colors looking beautiful and confident in themselves and their swimsuits and that resonates with women everywhere,” Crawford said. “Confidence is contagious!”

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    People on social media are praising Target for the photoshop-free campaign, many calling the move perfect, great and inspiring.