This spring, the apparently recession-proof Hudson Jeans company will launch a new collection of higher-quality and even less affordable denim.
The collection, recognizable only by its clean white label, will be broken into four shipments: minimalist, resurection, DIY and subversion in a range of classic silhouettes. "This collection has a lot of detail, which is something we can't do in the core collection," Hudson CEO Ben Taverniti told WWD. "There is no holding back with these jeans." Denim connossieurs will appreciate the new raw, recycled and destroyed denim treatments.
A large factor in Hudson's surprising new business strategy is the $30 million investment it received this year from Fireman Capital Partners and Webster Capital. It would seem that Americans' obsession with rear-flattering selvedge denim can be counted on even in the toughest of economic climates.
Hudson's upscale new collection will be available at Barneys New York and Jeffrey in Spring 2010.