Given a taste of the good stuff - specifically, Stella McCartney's children's designs at the Gap and Jil Sander's grown-up ones at Uniqlo - consumers like, and bought, what they saw, and both designers will return for round two.
Stella McCartney's winter collection for GapKids and Baby Gap flew off the shelves earlier this month, so the retailer is announcing today McCartney's second collection, available in March. Get ready for another charming ad campaign and charming little duds for the well-heeled kid.
Jil Sander also created sufficient impact on consumers and critics with her +J capsule collection for Uniqlo. The Japanese-based chain will offer an expanded Spring 2010 collection under Sander's direction, with a campaign being shot in New York as we speak.