Pop Ups: Teen Vogue is opening a store... - NBC New York

Pop Ups: Teen Vogue is opening a store...

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    Pop Ups: Teen Vogue is opening a store...

    Teen Vogue is opening a store in the Mall at Short Hills in New Jersey. Called The Haute Spot, it "will be a place for girls to relax, try on clothes and drink smoothies — all while marketers woo them...The magazine is also using the store to promote itself: for instance, editors will visit and offer fashion and makeup advice. 'They’re at that age where they’re very impressionable and aspirational,' [Teen Vogue publisher Laura] McEwen said of the magazine’s readers. 'They want contact.'" The store opens November 28th, and will close December 26th. [NYT]

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