'BucksWire: Considering drip coffee costs Starbucks about... - NBC New York

'BucksWire: Considering drip coffee costs Starbucks about...

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    Considering drip coffee costs Starbucks about 30 cents a cup, they are actually going to come ahead after their Election Day coffee giveaway stunt: "An executive familiar with the matter estimated the 'Saturday Night Live' spot could have cost as much as $350,000. But the value of coverage relating to the giveaway -- from The Wall Street Journal, CNBC and Newsweek, to name a few -- as well as rampant blog chatter likely superseded the chain's investment." [AdAge via Gawker]

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