Amare Stoudemire's Billboard Debuts in Times Square

By Bruce Beck
|  Friday, Aug 20, 2010  |  Updated 6:42 PM EDT
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NBCNewYork talks to the Knicks newest superstar as his billboard is unveiled in Times Square.

Bruce Beck/NBCNewYork

NBCNewYork talks to the Knicks newest superstar as his billboard is unveiled in Times Square.

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He's the first Knicks superstar in a number of years. He's a five time all-star. He just signed a five year, 100 million dollar contract. He's Amar'e Stoudemire.

Today, we rode an old-fashioned double-decker bus with the 6'11 center, who had his own giant-sized billboard unveiled in Times Square. The 12 and under AAU basketball team from the Milbank Community Center, who are benefactors of MSG's Garden of Dreams Foundation -- joined Amar'e for a tour through the streets of Manhattan.

I talked to Amar'e about sensing the pulse of the city; the responsibility that comes with signing a 100 million dollar contract -- and if he hopes Carmelo Anthony will join him in a Knicks uniform!

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