Of all the companies and social platforms that showcased at Web 2.0 Expo NY, LiveWorld was definitely one of my favorites. Why? Because they were the only service that could explain that they understand how social media functioned and actually prove that their services provide a platform for conversation and interaction with their customers.
LiveWorld, put simply, is a social marketing agency that lets large corporations use social networking to build their brands and business. From the Campbell Soup Company to HBO and Neutrogena, LiveWorld helps companies interact with their customers, not just by listening, but by creating dialogue and relationships through social media.
I sat down with CEO slash social networking guru Peter Friedman, and had a great conversation about the larger implications of the “instant Web 2.0″ technology that LiveWorld provides for consumers and marketers through it’s latest feature: the LiveBar. The LiveBar is literally “raising the bar” on how brands and agencies communicate with their consumers in a virtual community.
The LiveBar itself, is a a bar that lives on each webpage and acts as a sort of floating discussion forum. It’s Viddler’s timed tagging meets StumbleUpon’s collaborative, people-driven technology to form a state-of-the-art customer service platform. The LiveBar lives on each site without changing any aesthetics or disrupting the site’s main function, and simultaneously allows for marketers to gain a larger perspective on the sort of discussions that surround their companies, brands and products.
Just watch the video to get a look for yourself (or download the MP4)!
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A special thanks to Sony for letting me use their amazing TG1 HD camcorder, without which none of the Web 2.0 Expo videos would have been possible. You can watch the video via the embed below or download the MP4 directly.
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