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The Uniform Project's Expert Accessorizer Takes Us On a Tour

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    NEWSLETTERS

    Sheena Matheiken of The Uniform Project took us to two of her favorite boutiques in Williamsburg, where we shopped for outfit-altering accessories. (Published Friday, Jun 4, 2010)

    Thread NY caught up with Sheena Matheiken at the tail end of The Uniform Project, her year-long exercise in sustainability wherein she wore one dress for 365 days. We accompanied her to a couple of her favorite Williamsburg shopping haunts, where she hones her styling genius.

    Since the first day of the first dress, we've been enthralled by Matheiken's journey, which she documented with a daily photograph of her outfit on The Uniform Project blog. The point of her yearlong exercise? To extol the value of reuse while raising funds for The Akanksha Foundation's efforts to school children in the slum's of her native India. Supporters could contribute cash to the cause or accessories to help her create new outfits.

    The yearlong experiment has concluded, but Matheiken has only just begun to exercise her styling genius. We were thrilled to tag along on a mini-tour of two Williamsburg boutiques that supported her mission, Treehouse and Malin Landaeus, during which she showed us how to maximize what you've already got.

    With all sorts of gimmicky undertakings out there, here's one with real merit - join us in being inspired.

    PS  - Wondering what became of the dress? True to the Project's principles, designer Aki Goto reworked the frock for Matheiken, creating an absolutely new incarnarnation. Yup, that's it below.