Despite having no previous design experience, recent Parsons grad Laura Siegel decided to pursue fashion because of "an intuition that [she] knew she had to follow." Before embarking on her school career, she took a year off to travel the world, absorbing ideas and design inspiration as she went. It was during that time that Siegel developed her uniquely "global" aesthetic--a combination of cozy layering pieces, easy draped jersey and, best of all, "eco" street cred.
"A lot of it comes from the things I saw, people I met and their way of looking at life," Siegel says of her debut collection, which is dominated by drapey sweaters and knits in a palette of warm earth tones—all made using natural dyes and fibers. We expect to see fuss-free beauties like Erin Wasson or Alexa Chung wrapping up in one of her signature shawls one day, or sporting a pair of Siegel's to-die-for knit pants in cream.
There are also a number of dramatic jersey gowns that look good enough to wear on the red carpet--or, better yet, just lazing around the house. "I love to work with [jersey] because of its drape and comfort," says Siegel, whose work is mostly sourced here in New York City. The few materials she didn't find around the neighborhood were found over the course of her travels. That said, one of the perks of gaining in popularity—which Siegel inevitably will—is that there will be a good excuse to journey back for more materials, this time "on business."
Want to see more? Email Laura for more info at email@example.com.