While the term "runner-up" may not be favored in some competitive circles (Billy Reid was the CFDA Fashion Fund's official "winner"), for Prabal Gurung and Eddie Borgo, it means $100,000 in cash each. How do the newly-minted rising stars plan to spend the earnings?
Prabal Gurung recently told The Feast San Francisco that, were he to win the top prize, he would "immediately launch into resort and pre-fall and some e-commerce and hire a few people. I would expand into different categories, as well, so the money would really be put into good use." He confirmed on his winning night, according to WWD, that it's going "straight back into the business."
As for Eddie Borgo, he told WWD that he plans to use the money to find himself a larger space and more staff to keep expanding his business.