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Desigual Opening in Herald Square

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    NEWSLETTERS

    Happy-go-lucky Spanish clothing chain Desigual will add a second NYC location on 34th Street in the coming months.

    Desigual's new shop (which already has some fancy signage) will join its outpost on Spring Street in Soho, bringing uptown a dose of beachy Spanish bohemian in the brand's signature "atypical" fashion.  The Herald Square area on 34th, west of 5th Avenue is the city's busiest area in terms of foot traffic - but, if you live here, you already know that - and has seen a lot of action on the retail front, with Swarovski also announcing a new flagship around the corner. 

    No word on depth or breadth of the offerings, but we're betting it'll be home to women's, men's, kids' -- the works.