Fabien Baron for Alexander Wang
Alexander Wang is taking the city billboard concept a step further: Starting tonight through Friday, New Yorkers can look forward to catching glimpses of the It-designer's fall campaign video broadcast on buildings throughout the city.
Starting tonight, Wang will present the "Blair Witch"-style footage, shot by Fabien Baron in an abandoned, 1920s grain factory in Red Hook, and starrting Raquel Zimmerman, with music by M.I.A., in various locations, including Houston and MacDougal in Soho, 14th Street and University in Union Square, 14th Street and 8th Avenue in the Meatpacking District for three consecutive nights. Wang broke it down for the daily:
“We’ve rented these trucks,” explained Wang, “and the video will be projected from the trucks onto the sides of buildings. Some will be roaming, some planted.”
Wang also described the motivation behind taking it to the streets, expressing that they went for something "really gritty and raw to contrast with the polished richness of what we showed on fall runway."
The designer seems generally video-happy for fall, as this current stunt follows up the Santigold music video he has currently has streaming on his website for the latest T by Alexander Wang collection.