Quiksilver has partnered with André Balazs’ The Standard Hotels to offer a new, cobranded line of swimsuits that will be sold both in the hotel boutiques and -- in an absolutely genius move -- poolside in special vending machines in New York, Los Angeles, and Miami in August.
As Joshua Katz, director of marketing and communications at Quiksilver, told WWD: “We decided to collaborate and make something cool as well as useful for Standard guests. Our core product is boardshorts, and The Standard hotels have pretty notorious pool scenes, so swimsuits made a lot of sense.”
Four different styles of men's board shorts were designed -- each representing the respective cities of the Standard's hotels: Hollywood is blue with white stars, for example, while New York's are (of course) black. Ladies seeking something to swim in at, oh, 4AM, can purchase a simple black string bikini.
In an even more brilliant move, each pair of shorts includes "Quik Tips" city guides -- spots of interest that bathing suit wearers might like to check out in the respective cities they're visiting. (We might take issue with the idea of folks in downtown L.A. featuring art spaces wearing old swimsuits, but we digress.)
The new collaboration can be purchased online today at shopthestandard.com, and the first vending machine will open in Los Angeles on August 8.